Recently, the new dating and social app Fika has officially introduced a new corporate visual identity. This rebranding focuses on strengthening Fika’s position in the exciting dating industry, while targeting our main target audience, Gen Z and Millennials.
Fika’s new logo
The new logo represents 2 lonely individuals coming together, completing each other in their own ways, making a Fika couple. The smile line in the logo indicates the full-of-joy moment that we wish all Fika singles would get to experience. Like exactly how we should feel about dating, the logo after the rebranding is fun, bold, and exciting.
Adopting the main colors of the previous logo, Fika’s new logo still has aesthetically pleasing features, in a more refined way. The combination of Wonder Blue and Light Rose colors highlights the youthfulness and authenticity of the app, which suits Fika’s main focus on 100% real and verified users.
The connection of 2 lonely individuals with the smile line is what Fika’s all about.
As our 2 co-founders are Swedish, Fika is a Swedish word that means a kind of social coffee break, a moment to slow down and appreciate the good things in life.
Modern dating apps are focused on fast and easy access to thousands of people. This makes the experience unfocused as people feel rewarded by collecting matches and less invested in actually getting to know a person better. Meanwhile, Fika is more than just a dating app. It’s a platform that fully focuses on connecting 2 human beings. We let you have your time to really get to know a person & have a deeper connection.
While Fika is a new app in the dating scene, we always focus on getting better. By constantly innovating our app, Fika always thinks about how we can offer users the best experience. Let’s download the app to see our new visual identity and cool features!