“Me and my co-founder are from Sweden but with Asian heritage, and we were often talking about “returning” to Asia, to connect more with our roots and to contribute somehow. My co-founder has Vietnamese heritage and after having previously lived and worked in Vietnam, she knew about the dynamic market and its opportunities.
When I visited Vietnam for the first time in 2019, I was surprised about that dating apps that are so popular in the U.S. and Europe, still were surrounded by a large stigma in Vietnam. We dug more into it and found it clear that the foreign apps in Vietnam were not very compatible with the Asian user and mindset. At the same time, there is a big social pressure in Asia to find love. We clearly saw the market opportunity and with both of us having many friends looking for a compatible person to spend their lives with, this seemed like the perfect opportunity to fight loneliness and help Asian people create meaningful connections with one another.
Our goal is to create the best dating app in Vietnam as well as in Southeast Asia.“